The Advisory Group includes individuals with expertise nationally and internationally:
- Professor Miriam Bernard, Professor of Social Gerontology, Keele University
- Jean White, Nursing Officer for Older People, Welsh Assembly Government
- Ruth Marks, Older People's Commissioner for Wales
- Kate Bennett, National Director of EHRC (Equality & Human Rights Commission in Wales)
- Professor Tony Warnes, Professor of Social Gerontology, Sheffield Institute for Studies on Ageing
- Professor Christina Victor, Professor of Gerontology & Health Services Research, University of Reading
- Professor Sheila Peace, Professor of Gerontology, Open University
- Professor Peter Lansley, Director of SPARC (Strategic Promotion of Ageing Research), University of Reading